Hey Ops Peeps,
We’re on the cusp of implementing our marketing automation software and could use the advice of some marketing/sales ops peeps.
What are your thoughts on Pardot vs. Marketo? We just completed our Salesforce implementation, so leaning towards Pardot because of the integration, etc. But I heard Marketo has a more personalized touch when it comes to email marketing, which is important to us.
There are a ton of articles on the topic but I would rather hear straight from someone who has experience with either or both of these products.
Best answer by abeebe718
Admittedly, I’m a Pardot fanboy. But like Rory said above, if you’re already using Salesforce, especially Lightning, Pardot is kind of a no brainer to me. I think the UI is a more intuitive than Marketo and easier to pick up and manage for a new user. You mention personalization, I think Pardot has closed the gap to Marketo in the last few releases. Between dynamic content, progressive fields on forms, and email variable tags, you should be able to do just about whatever you want. Personally I find the scoring and grading to be a bit tedious to set up if you have complicated rules (particularly score degradation) , or rely on it for lead routing, but nothing that can’t be overcome with some good planning and documentation.
And, for whatever it may be worth, I’ve done multiple Marketo → Pardot migrations, but never the other way around.